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MIKIMOTO BEVERLY HILLS STORE

HOSTS COCKTAIL RECEPTION IN HONOR OF NEWLY CROWNED

2007 ROSE QUEEN AND HER ROYAL COURT

 

Beverly Hills, CA – Mikimoto (America) Co., Ltd., the Originator of Cultured Pearls since 1893, hosted an elegant cocktail reception at the Mikimoto Beverly Hills store on December 1st in honor of the newly crowned 2007 Rose Queen and Her Royal Court.  Mary McCluggage, of Pasadena’s Flintridge Preparatory School, was crowned the 89th Rose Queen with the Official Mikimoto Crown at a Coronation Ceremony held recently at the Tournament of Roses House in Pasadena, California.  Invited guests included the 2007 Rose Queen and Royal Court, their families, Tournament of Roses Board Members, Tournament of Roses VIPs, and 2007 Tournament of Roses Sponsors.

Mikimoto, at this event, announced its nationwide Tournament of Roses Sweepstakes.  From November 18 thru December 18th, customers can register in person at any of the four Mikimoto Retail Stores (South Coast Plaza, Beverly Hills, Las Vegas and New York) to win a Grand Prize of two tickets to the 2007 Rose Bowl or a First Prize of two tickets to the 2007 Rose Parade.  One Grand Prize winner and one First Prize winner will be chosen at random from each Mikimoto Retail Store on Monday, December 18.  No purchase is necessary to enter the contest.

As an official ambassador of the Tournament of Roses, Queen Mary will participate in close to 150 community and media functions along with Rose Princesses Christina Barsamian, 17, Flintridge Sacred Heart Academy; Aneesah Giroux, 17, John Marshall Fundamental High School; Sue Park, 16 (17 on 11/27/2006), La Canada High School; Blair Ramirez, 17, La Salle High School; Kaitlin Terpstra-Sweeney, 18, Pasadena City College and Danielle Vine, 17, Pasadena High School. 

“Mikimoto is thrilled to be partnering with the Pasadena Tournament of Roses for our third year,” stated Maureen Gribbin, Director of Advertising & Public Relations for Mikimoto (America) Co., Ltd.  “There is a tremendous amount of synergy between our brands, with each of us having over 100 years of history.  We are thrilled to be hosting the Royal Court at our Beverly Hills Store, and to launch our Tournament of Roses Sweepstakes to give our customers a chance to experience the pageantry and tradition of the Tournament of Roses in person,” she continued.

Mikimoto has a long history of designing crowns for royalty and special occasions both in the United States and in Japan.  The Rose Queen Crown and Royal Court Tiaras were designed by Mikimoto’s Designer Amy          Kim-Araneo, Director of Design and Product Development, with the assistance of Mikimoto’s Design Team in Japan.  The design theme of the Rose Queen Crown and Royal Court Tiaras features a three dimensional ribbon effect with overlapping swirls and a flow of graduated sized pearls, creating an elegant motif.  There is also a heart element in the design of the Crown and Tiaras, which signifies love.  The exquisite Rose Queen Crown is valued at $100,000 and features ten of the finest quality White South Sea cultured pearls and 632 Akoya cultured pearls with 6.09 carats of diamonds.  The Crown was handmade by Mikimoto’s Master Craftsmen in Mikimoto’s factory in Japan and took over ten weeks of labor to complete.  The Crown weighs just over one pound.  Each Royal Court Tiara is valued at $45,000 and features 194 White South Sea cultured pearls and Akoya cultured pearls with 1.44 carats of diamonds.  The Tiaras were handmade by Mikimoto’s Master Craftsmen in Mikimoto’s factory in Japan and each Tiara weighs about a third of a pound.

The 118th Rose Parade themed Our Good Nature, will take place on Monday, January 1, 2007 at 8:00 a.m. (PST) and will feature spirited marching bands from throughout the nation, majestic floral floats, and high-stepping equestrian units. Following the Rose Parade, at 2:00 p.m. (PST), the 93rd Rose Bowl Game will feature an exciting match up between two championship teams, showcasing the best of collegiate football in The Rose Bowl. For additional information on Tournament of Roses activities please visit the official Tournament of Roses website at www.tournamentofroses.com.

Mikimoto (America) Co., Ltd. is the American subsidiary of K. Mikimoto & Co., Ltd., the world-renowned Japanese company.  In 1893, company founder Kokichi Mikimoto was the first person to develop a technique for the cultivation of pearls and the business remains the world leader in high-quality cultured pearls.  Today, almost all pearls sold worldwide are cultured pearls, cultivated by the same technique that Kokichi Mikimoto invented.  This includes Japanese Akoya pearls, as well as South Sea pearls from Australia, Indonesia and the Philippines and black pearls from Tahiti.  The company is internationally recognized for its product design, superior craftsmanship and strict quality control.  Mikimoto’s American retail stores are located on Fifth Avenue, New York; The Regent Beverly Wilshire, Beverly Hills; South Coast Plaza, Costa Mesa; and The Venetian Resort Hotel & Casino, Las Vegas.  Mikimoto is also sold at select fine jewelers nationwide.  International locations include The Ginza, Tokyo; New Bond Street, London; Place Vendome, Paris; Monte Carlo, Monaco; Seoul, Korea and Kuala Lumpur.

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